Weekdays no minimum stay
Weekends minimum three nights from Friday


This badge is our promise to offer you a full refund if we have to cancel your stay because of Covid regulations, or if you are unable to visit Wilderness Reserve due to travel or quarantine restrictions.

Privacy Policy


Lois Hunt t/a Wilderness “we” want to give you the best experience possible. We use the personal information you share with us to make our services and your experience even better. This privacy statement aims to give you a clear view of how we use personal information that you provide, our dedication to protecting it, your rights and the options you have to control your personal information and protect your privacy. It also outlines what personal information we collect about you when you visit our websites, Wilderness itself, and how we use your personal information and the third parties we will share it with.

We use personal information for various purposes, as described in detail below.



Ocubis Ltd (Ocubis) and Wilderness jointly control the processing of any personal information collected through marketing cookies used on its website. Ocubis has its registered office at 15 Regent Street, London SW1Y 4LR.



“Personal information” is any information that relates to you and identifies you personally, either alone or in combination with other information available to us. Ocubis and Wilderness will collect various types of personal information about you, including the following (as applicable):



When you use our services we will ask for personal information (at the moment of collection we will explain what information is required in order for us to provide the particular service, and what information you may choose to provide), such as:

  • your email address, postal address and payment details;
  • your email-address when signing up for one of our contests, free prize giveaways (“Prize Giveaways”) or external newsletters;
  • a record of our correspondence with you (including any feedback you have provided on any of our products or services), if you have been in contact with our Sales or Operations team, whether by email or on our live chat. Notes from telephone conversations may be collected but we do not record telephone calls.




If you enquire about, visit or stay at Wilderness, we will ask for basic personal information (we will explain what information is required and what information you may choose to provide), such as:

  • your name, e-mail address, company name and postal address.

Once you are registered as a guest or visitor, you may choose to provide us with additional personal information, such as:

  • your interests and preferences
  • additional services for your visit
  • details about additional party members



We will also collect personal information about you when you interact with our brand and websites and how you use them, as follows:

  • Websites: we will collect information about the website and how you use it. A visit to our website results in data being sent from your browser to our servers and CRM system. We will collect personal information in this way, such as:
      • your IP address;
      • the date and time of the visit and how long you remained on our website;
      • the referral URL (the site from which the visitor has come);
      • the pages visited on our website; and
      • information about the device and browser (such as, browser type and version, operating system, etc).
  • Cookies and similar devices: We and our partners use various technologies to collect and store information when you visit our website, and this will include sending one or more cookies or other similar technologies to your device. Clickhere for more information about our use of cookies and similar devices and how to disable them.
  • Location information: When you use our wi-fi, we will also use various technologies to determine location, such as sensor data from your device that will help us determine where our services are most commonly used throughout the Estate. You can generally disable sending your location through settings in your device, and we will inform you when we make use of location information.



Most of the information we collect about you will be personal information that you have voluntarily provided to us, for example, through our website, live chat etc. Other sources from whom we may obtain your personal information include:

  • our Point of Sale systems (i.e. certain information may be collected about you when you make a manual payment during your visit);
  • other Ocubis Group companies (a full list of which is available here); and
  • third parties (such as booking agents if you enquired through a third-party). Some of these third-party sources may include publicly-available sources of information.



The personal information we collect when you first log into our wi-fi will be used for identification and authentication purposes across Wilderness, so you can use the same account details to log in or access your information from any location on the Estate. It is necessary to process your personal data in this way for the performance of the wifi at Wilderness.

In addition, Wilderness will create an account for you with the information needed to provide you with our services. The personal information we collect from the above other sources listed above will be used in the format that it is received, or, where appropriate, may be combined with personal information we obtain from other internal or external sources. We use and analyse this personal information where necessary for the following purposes detailed below:

  1. Improving our products and services: we will use your personal information to build a profile on you in order to understand how you use our products and services, to develop more interesting and relevant products and services, to improve our website, as well as to personalise the products and services we offer you. We process your personal information in this way as it is necessary for the purposes of our legitimate interests in providing better products and services for you and our other customers.
  2. Processing your booking and other services: we use relevant personal information described above (including your name, address and payment details) to process and deliver your booking, and to notify you of the charges relating to your stay/visit. We will also amalgamate other information you provide us while preparing for your visit to ensure that you enjoy your time with us. In addition, we may use your age, year of birth or confirmation that you are above a certain age to ascertain whether you meet the minimum age in your country for services and whether you are considered to be a minor for data protection and/or marketing law purposes. It is necessary to process your personal in this way for the performance of a contract with Wilderness.
  3. To provide customer support: if you contact our Front of House Team (or vice versa), we will use personal information such as your booking information and contact history to process your request and provide you with the best service possible. We will process your personal information in this way if it is necessary for the performance of a contract with Wilderness or if it is required for us to comply with any legal obligations. If it is not necessary to process your personal data for either of these reasons we will process it as it is necessary for the purposes of our legitimate interests in ensuring we can provide the best service possible.
  4. To engage with you in relation to your booking.: we will use your personal information to provide you with the services you have requested from us, such as promotions or additional features of your visit. This will, if applicable, include the use of your personal information for submission and publication (on our website or a third party’s) in relation to contests, Prize Giveaways and promotions, and using your contact details for your visit. We will process your personal information in this way if it is necessary for the performance of a contract with Wilderness. If it is not necessary for the performance of such a contract, we will process it as it is necessary for the purposes of our legitimate interests in providing these services appropriately and ensuring they function correctly. To the extent that we process location data, we do this on the basis of your consent to receiving these services, and we will not process location data before you have provided your consent to us doing so.
  5. Visiting Wilderness: if you choose to visit Wilderness, we will use your contact details to send you a welcoming email, to communicate with you in response to any enquiries and to send you service related announcements, for instance to discuss your booking (“transactional communications”). We will also use your registration information to create and manage your account. This processing is necessary for the performance of a contract with Wilderness. In addition, we will use any information you provide voluntarily to us in free text boxes to understand your preferences and to improve our products and services. It is necessary for the purposes of our legitimate business interests to undertake this analysis and to provide you with the best services possible.
  6. Marketing:when you sign up to receive Wilderness newsletters, make a booking, provide feedback on a service online, by email, phone or using our website, we will use your personal information to create a profile based on the information we hold about you. This is necessary for the purposes of our legitimate interests in ensuring we have accurate information about you in one place. We create your profile in accordance with your preferences in order to provide you with the best personalised experience, to send you personalised marketing messages and newsletters and for opinion research purposes. Below you can find a more detailed description of the ways in which we will use your personal information for these purposes.
    • What kind of information: the way you interact with our brand across all the different channels described above (e.g. the Wilderness website, social media and marketing messages we send you) and the information we collect in that regard from each of these channels provides us valuable information about your interests and preferences. This insight gives us the opportunity to offer you the best Wilderness experience possible. To learn about you and your interests, we analyse your interactions with our brand using various kinds of information, as set out above. In particular, we may combine the information we collect with information we lawfully obtain from third parties. This is necessary for the purposes of our legitimate interests in ensuring that we provide you the most appropriate offers for services and to personalise your experience. If you have given us your consent to send you marketing communications or if we are permitted by law to send such communications without obtaining your consent, we use the information that you have provided to us when interacting with us for sending you personalised marketing messages about Wilderness products or services, events, Prize Giveaways and promotions. In some instances we will also aggregate your personal information with that of other individuals, to create comprehensive reports about how customers use our products and services, and experience our brand. This is necessary for the purposes of our legitimate interests in analysing our brand and determining how to improve our services.
    • What kind of channels: we will send direct marketing communications to you via the channel you choose, such as email, phone, post or social media. We ask for your consent, where required by applicable law, in order to use the contact details you have provided to us to send our personalised marketing communications.
    • What kind of messages: the messages we will send you will be personalised and tailored to your individual preferences and interests. We use analytics in order to generate such personalised messages. These analytics will process your personal information and place you in marketing segments, which determine the content of the messages and the offers you will receive from us. These direct marketing messages may contain information about our products and services, events, Prize Giveaways or promotions and Wilderness news. We personalise these messages on the basis of that it is necessary for the purposes of our legitimate interests in ensuring that we provide the most appropriate information. We will, in certain circumstances, also use the channels for opinion research (such as to ask if you would like to participate in a survey) and to learn about your experience and improve your experience with Wilderness, including by sending you personalised messages.
    • Re-targeting: our websites use re-targeting technologies, which we will only use after you have provided your consent. This enables us to show our visitors, who were already interested in our services, advertisements from us on partner websites. We believe that the display of personalised, interest-based advertising is more interesting and relevant to our customers than advertising that does not have a personal connection. Re-targeting technologies analyse the information we collect about your interactions with each Wilderness platform as described in relation to marketing above and information obtained from other parties, including your cookies, and display advertisements based on your past web-surfing behaviour. We will process your data for re-targeting purposes with your explicit consent. Please clickhere for further information on cookies and instructions on how to disable re-targeting. Note that our sites generally are not configured to respond to web browser do-not-track signals.
    • Ads: we also work with non-Ocubis and Wilderness companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect personal information about your visits to our websites or apps and your interaction with our communications, including advertising. They will only collect this information to the extent you have consented to the placement of cookies for marketing purposes. Please clickhere for further information on cookies and instructions on how to change your cookie preferences.
  7. Enrichment of our data:where we have obtained your personal information from various sources we will combine this information in certain circumstances in order to enrich our understanding of your requirements and preferences in relation to Wilderness. For example, we may combine information you have provided us directly with information collected automatically, such as metadata or IP addresses or where we have collected anonymous browsing data through the use of cookies, we may later determine that this data relates to your browsing history and combine that data with the existing information we hold on you. We may also combine this information with other information (both personal information and anonymised) that we have lawfully obtained from third parties. We may use the information we hold to correlate your interactions with us via one device (such as a browser on a computer) with your interactions with us via another device (such as an app on a phone). Specifically, we may carry out any of these exercises to be able to send you more personalised marketing or to prepare more effective marketing campaigns. This is necessary for the purposes of our legitimate interests to ensure that we provide you the most appropriate offers for products and to personalise your experience. You can opt-out of us combining your personal information with the information lawfully collected from third parties by contacting us using the contact details set out below.
  8. Conducting analytics: we will use the personal information we hold about you (as well as pseudonymised or anonymised information generated from your personal information) to carry out analysis and research. We carry out all such analysis and research on the basis that it is necessary for the purposes of our legitimate interests in understanding our customers and ensuring that our products meet the needs of our customers. The specific ways in which we carry out this analysis include:
    • data science/analytics, whereby we combine information (such as personal information and/or sensitive personal information we have obtained through the use of your browsing history) we hold on a large scale in order to:
      • learn more about our customers and their preferences;
      • to identify patterns and trends amongst our customers;
      • enhance user experience on our websites;
      • provide information, content and offerings tailored to our customers’ needs;
      • for general research and statistical purposes; and
      • for aggregated reporting purposes within the Group;
    • develop new products and services;
    • monitor performance of our products and services and/or improve our technology;
    • to be able to send you personalised marketing messages;
    • to display online ads to you.
  9. Analysing our business: we will use your personal information (including by anonymising and aggregating it with other customers’ personal information) for sales, supply chain and financial analysis purposes, to determine how Wilderness is performing and where improvements can be made and where necessary to report back to our parent or affiliate group companies. This is necessary for the purposes of our legitimate interests in understanding how our business is performing, and considering how to improve our performance.
  10. We will ask for your consent if we wish to use your personal information for purposes other than those listed in this privacy statement and as required to do so under applicable law. We will not use your personal information for other purposes before we have received such consent.



We treat your personal information with care and confidentiality and do not share it with third parties other than as set out below:


With other Group entities

Each Group entity that you interact with will share limited personal information which you provide when you sign up (your name, email address and contact number) with other Group entities for authentication purposes and centralised business administration. This is necessary for the performance of your contract with a Group entity.

Each Group entity may share information we keep in your profile with other Group entities if both entities are responsible for your personal information, or if the other entities are acting as our service providers and processing your personal information on our instructions or on our behalf. This sharing is to ensure that each Group entity has access to all data for which it is responsible, in order that it can comply with its legal obligations.

Each Group entity will also share your other personal information, as well as anonymised and aggregated information, with other Group entities. They will use this personal information for trend analysis, which is necessary for the purposes of their legitimate interests in analysing their performance.

The local office handling your booking will share information about your purchases when paying from one of the Wilderness buildings. Wilderness will share information collected through cookies used on the Wilderness website with the office handling your booking. We will collect and share information from marketing cookies on the basis of your consent. If you do not give your consent, we will only use functionality cookies. We will collect and share information from functionality cookies to meet our legitimate interests in ensuring that our website functions correctly and that we keep our records accurate and up to date. For more information about the types of cookies we use click here.

A complete list of Group entities can be found here.


With Service Providers

We will share the limited personal information you provide when you visit Wilderness (your name, email address, password and date of birth) with our wi-fi service providers for the purposes of identification and authentication, so that you can log on to the Wilderness wi-fi quickly and with the ease and speed you expect from us.

We will also share your personal information as necessary and only for the purposes and on the lawful grounds described above with various third parties who process your personal information on our behalf, such as hosting, payment and fraud management providers, credit scoring agencies and analytics platform providers. We require that these service providers and other third parties adhere to strict rules when processing your personal information, including to only use your personal information in accordance with Wilderness’ instructions and the applicable laws.


With Social Networks

Our website will, in certain circumstances, provide you with social plug-ins from various social networks. If you choose to interact with a social network such as Facebook or Twitter (for example by registering an account), your presence on our website will also be made available to that social network. This is necessary for the performance of your visit with Wilderness which allows you to interact with a social network. If you are logged in on one of these social networks during your visit to one of our websites or apps or are interacting with one of the social plug-ins, the social network might add this information to your respective profile on this network based on your privacy settings. If you would like to prevent this type of data transfer, please log out of your social network account before you enter one of our websites, or change the app’s privacy settings, where possible. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal information, what rights you have and how you can maintain suitable privacy settings for your needs.


With Legal and Law Enforcement

Wilderness will disclose personal information where required by law or legal process, for the administration of justice, to protect your vital interest, for investigations by law enforcement or regulatory bodies, to protect and defend Wilderness’ property and legal rights, to protect the personal safety of Wilderness’ website or by order of a valid injunction from a court or law enforcement agency.


With Your Consent

We will share your personal information with other third parties (different from those described above, for example, affiliated companies providing external services or products) in other limited circumstances. In these instances we will, where required by applicable law, obtain your consent to share your personal information in this way.



We are committed to protecting your personal information and implement appropriate technical and organisational security measures to protect it against any unauthorised or unlawful processing and against any accidental loss, destruction, or damage.



We will keep your personal information for two years from your last interaction with us, such as the date your account was deleted, your last purchase, or in some other way contacted or interacted, unless a longer or shorter retention period is required by law, is necessary in the course of legal proceedings or is otherwise needed for a particular purpose under applicable law.

The following are examples to illustrate how Wilderness keeps your personal information for as long as necessary for a particular purpose:

  • we may keep your personal information collected during a booking process for as long as required by tax laws (longer than 2 years after the end of your visit in some European countries);
  • we may keep your personal information for a shorter period if you ask us to delete your personal information. In such a case, Wilderness will aim to delete your personal information within a maximum period of 28 days from the date of the request;
  • information collected in connection with promotions will be kept for no longer than one month following the end of the promotion.



Unless stated otherwise, we store and process your personal information in the European Union. There will, however, be occasions when we need to transfer your personal information outside of the European Economic Area (“EEA”) to a country is not regarded under European Law as providing the same level of data protection as the country in which you normally use our products and/or services. For example, the personal information you provide when you sign up for a Wilderness visit will be stored in the European Union, and also by other Group entities and our cloud services providers located outside the EEA for the purposes of authenticating your account and business administration. In these circumstances we will take appropriate steps to ensure that your personal information is adequately protected. Typically, such steps include carrying out data security reviews of any recipients and putting in place contracts with such recipients to ensure they employ the same or similar appropriate technical and organisational measures as Pavilion, so your data is adequately protected. For more information on the appropriate safeguards in place, please contact us at the contact details below.



As a general rule, we do not intentionally collect personal information about children under the age of 16, unless this is provided as a part of your booking. If we become aware that we have inadvertently collected personal information about children under the age of 16, we will take steps to delete the information as soon as possible, except where we are required by applicable law to keep it.  Infortmation about your child(ren) would only ever be stored as a part of your booking and is not transferred to any other database or made searchable by Wilderness.

Where we know a child is above the age of 16, but considered a minor under applicable law, we will obtain parental/guardian consent prior to using that child’s personal information.



Our websites may contain links to third party websites, and some of our services provide you with access to third party services (such as social networks).

We have no control over how third party websites and services process your personal information. We do not review third party websites and services, and we are not responsible for such third party websites and services or their privacy practices. Please read the privacy statements of any third party websites or services that you access from our websites or services.



Fair play and transparency are important to us. We are open about the personal information we collect and have implemented mechanisms to enable you to exercise any rights you might have with respect to your personal information.



Where we have obtained your consent in relation to any matter in relation to your personal information (e.g. your consent to receiving direct marketing messages or your consent to the placement of cookies on your device), you can withdraw this consent at any time by contact us using the contact details set out below or changing your cookie settings.



You can send us a request for access to this information at no cost using the contact details set out at the end of this privacy statement.

After receiving your request and sufficient information to verify your identity we will provide you with a copy of the personal information we have about you which you are entitled to have under applicable law. We will also confirm the purposes for which such personal information is being used, its recipients and the origin of the information.

You may write to us at any time requesting amendments to certain personal information that you consider to be incorrect or irrelevant or to request that we block, erase or otherwise remove your personal information. You may also write to us at any time to object to our use of your personal information, restrict our use of your personal information, or request that we provide your personal information in a usable electronic format and transmit to a third party (right to data portability). We will comply with these requests in relation to your personal information in line with applicable law.



All our marketing communications contain an easy way to opt out from receiving future messages, such as a link through which you can unsubscribe. You may also opt out for particular channels (for example email or post) as indicated in the message received in such channel or through your subscription portal.

If you would like to opt out of receiving Wilderness marketing messages you may use the unsubscribe link contained in the messages you have received, or alternatively you could contact our:


Data Protection team

by E-mail at :  Data.Protection@Ocubis.co.uk


Note that if you choose to opt out of receiving marketing messages in the manner explained above, we will continue to process your personal information, in particular to allow us to understand your interests and preferences, but we will stop using your personal information to send you personalised or non-personalised marketing messages. If you would like us to stop such processing in part or in full, we have explained how to do this in the above paragraph.



Wilderness has pledged to adhere to the fundamental principles of privacy and data protection. We therefore regularly review our online privacy statement in order to ensure that it is free of errors and clearly visible on websites, that it contains appropriate information about your rights and our processing activities, and that it is implemented and is compliant with applicable law. We may update this privacy statement from time to time to keep it up to date, to keep pace with new developments and opportunities relating to the Internet and to stay in line with applicable law. If we make significant changes to this privacy statement, we will inform you by posting a notification on our websites and/or mobile apps along with an updated version of the privacy statement.



If you have any questions about our use of your personal information, how to exercise your rights or about our privacy statement you are welcome to contact us:


By completing the form on our website: TBC

by E-mail at : Data.Protection@Ocubis.co.uk


if you prefer to contact us by regular mail, please send your request to the following address:
Data Protection Team

Lois Hunt t/a Wilderness

15 Regent Street


We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to your local data protection authority using their website.


























Cookies are small text files that are stored on your computer or mobile device when you visit a website. For this section, we conveniently use “cookies” as an umbrella term for techniques such as cookies, Flash cookies and web beacons. They don’t take much space and they will be removed automatically when expired. Some cookies expire at the end of your internet session, while others will be saved for a limited amount of time.



There are different types of cookies with different uses. Some are there just to allow you to browse the website and see certain features. Some give us an idea on your browsing experience, i.e. when you have trouble finding what you are looking for, so we can improve and make your future visit as pleasant as possible.

Cookies set by Wilderness are called “first party cookies”.  Cookies set by parties other than us are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third party cookies can recognise your computer or mobile both when it visits the website in question and also when it visits certain other websites.  We use first party and third party cookies for several reasons.

The most important cookies are the required cookies. They are essential and help you to navigate on the website and to use basic features, such as media plugins. Then there are functionality cookies that enable you to make an enquiry through our live-chat or online enquiry form. The performance and analytics cookies we use to improve our website. We also like to show you relevant promotions. To manage this we collect browsing data, which may be linked to a unique identifier to allow us to understand how you interact with Wilderness across different platforms as described in our privacy statement (click [here] for our privacy statement). Interaction cookies are used for you to interact with social media or to submit reviews.  Targeting cookies, advertising cookies and social media cookies capture your preferences in order to show you relevant ads outside Wilderness sites. In addition, social media cookies may be used to track your activity over social media platforms.



Wilderness uses cookies primarily to ensure your visit to our website is as pleasant as possible, as well as for advertising-related purposes during your future visits to other websites. Below you see a more elaborate overview of the types of cookies we are using and why:



are essential and help you navigate, move around on the website and see certain features. These cookies are required to enable core site functionality. These cookies are stored for the duration of your browsing session.


are there so we can give you an even smoother customer experience (e.g. these cookies help you to continue conversations with us after closing your session). These cookies allow us to analyse site usage so we can measure and improve performance. These cookies may be placed by us or a third party on our behalf (see our cookie opt-out tool) and are stored for the duration of your browsing session.

  • will remember your preferences or assist marketing efforts in other ways. These cookies enable us to share data, such as what you like, with our advertisers, so the advertisement you see can be more relevant to your preferences (sometimes referred to as “targeting cookies”).
  • help us to understand behaviour of visitors. This enables us to keep improving our website, so usage becomes easier and more pleasant, and to improve the marketing messages we send to our guests and prospective visitors (sometimes referred to as “performance cookies”).
  • are used for you to express your opinion. These cookies will enable you to like or recommend us on social media and to chat with our service agents.





You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here:
Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

Note that you may visit http://www.aboutads.info/choices or http://www.youronlinechoices.eu/ to learn about the options that some of the third parties we work with offer for opting out of certain ad targeting activities.  You will need to visit those websites from each browser and device that you would like to be covered by your opt-out. Because the opt-out tools may depend on cookies, you may need to visit these sites again to reinstate your preferences if you delete your cookies.



We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.



If you have any questions about our use of cookies or other technologies, please email us at Data.Protection@Ocubis.co.uk